Here are some of the commercials I have had the opportunity to produce at iostudio.
Goal: To encourage Gen Z to enlist
Solution: An integrated internet campaign known as Take On Your Legacy that features a 60-second commercial and supplementary human stories featuring real soldiers cast as actors. This commercial emphasized the “citizen-soldier” who can protect their country while also serving their community and leading a civilian life.
Goal: To raise awareness of NC State as an institution that was made for challenging times our world faces
Solution: A 30-second spot continuing the theme of “Think and Do.” by highlighting various research and educational disciplines NC State has been recognized for all shown from a unique, first-person perspective.
Goal: To raise brand awareness and encourage donations during National Heart Month
Solution: An emotional 60-second spot that brings viewers through several moments of life that then suddenly come to a halt to reveal that CHD patients may not get to experience all of those earth-shattering, heart racing moments until a cure is created.
